MC1 is a global leader in cloud-based mobility solutions, empowering sales, trade marketing, and distribution teams to maximize productivity. With deep expertise in the consumer good Field sales, the WinTheMarket plataform delivers real-time insights and tools, enabling sales teams to make data-driven decisions at the point of sale. Highly adaptable and scalable, WinTheMarket integrates seamlessly with leading ERPs and CRMs. Acknowledged as Best in Class in areas such as Retail Activity Optimization, Advanced Imaging Technology, Guided Selling, Omnichannel Engagement, Predictive & Prescriptive Analytics, and Retail Merchandising by the Promotion Optimization Institute, MC1 stands out as a leader in the industry.